OpenAI has collaborated with the Metropolitan Museum of Art to develop an interactive AI installation for The Costume Institute’s spring 2024 exhibition, Sleeping Beauties: Reawakening Fashion.
Bringing 1930s New York to life
In this project, OpenAI developed a bespoke chat experience inspired by Natalie Potter, an early twentieth-century New York socialite. Visitors can interact with an AI version of Potter to learn more about her life, wedding, and time period, and can also see her 1931 wedding gown.
“At OpenAI, we believe AI can enrich our lives by making them more creative and beautiful,” says the firm.
“While there is still work to do to achieve a world where everyone can benefit from AI, collaborations like this push us towards that ideal. Examples like this highlight the potential for AI to drive human progress, and showcase how AI can be a tool to enhance how we think, create and experience the world around us.”
To create the experience, the firm collaborated with the Met’s digital team to assemble a database of letters, newspaper articles, and historical documents. Using OpenAI’s most advanced language model and bespoke instructions based on these sources, it developed a personalised chat experience that reflects Potter’s character and era.
As a result, the AI enriches understanding and respects the historical content while encouraging visitors to participate more actively in the display. The “Chat with Natalie” experience uses the same safety protocols as ChatGPT, guaranteeing secure and appropriate interactions.
AI innovation
Earlier this week, blooloop welcomed a new AI-powered customer experience specialist to the team. The Generative AI powered chatbot, known as Bloobot, is powered by Google DialogFlow CX and Gemini 1.5 Pro technology and aims to enhance the reader experience.
The blooloop Innovation Awards, in partnership with AREA15, celebrate the latest innovations transforming the visitor attractions sector. Entries are now open, with early bird rates available until 2 September.
The exhibition is on display until 2 September.
