teamLab is heading to Saudi Arabia with the new teamLab Borderless Jeddah as part of a new 10-year collaboration agreement with the Saudi Ministry of Culture.
teamLab, an immersive and interactive art collective, will develop artworks for the new digital art museum on the Red Sea coastal city of Jeddah, set to launch by 2023.
teamLab Borderless museums offer immersive experiences where the viewer becomes part of the work, as the presence of guests causes changes in the art.
The team of artists, creatives, architects, programmers and CG animators will create teamLab Borderless Jeddah following the same creative concept of teamLab Borderless attractions in Tokyo and Shanghai.
Immersive experiences at teamLab Borderless
— وزارة الثقافة (@MOCSaudi) September 13, 2020
They will use the latest technology to form one borderless world, with a section dedicated to children combining science and art learning.
According to a press release, collaborations with art collectives such as teamLab are important to the Ministry of Culture’s mission to support and develop a thriving cultural ecosystem.
teamLab Borderless Jeddah will attract events and visitors from across the region, providing new perspectives and innovative experiences.
In addition, plans are underway to create a similar teamLab offering in Riyadh.
teamLab plans for similar museum in Riyadh
Saudi Arabia is investing in a host of attractions as part of Vision 2030, which aims to diversify the economy in order to reduce the country’s reliance on oil.
However, the Vision 2030 project is being cut by 30 billion riyals ($8 billion) as part of austerity measures introduced in light of an economic slump caused by low oil prices and COVID-19.
Meanwhile, teamLab has created an outdoor digital art exhibition, ‘A Forest Where Gods Live’, within the Mifuneyama Rakuen Park in Takeo, Japan.
teamLab’s exhibition focuses on the ongoing relationship between nature and humans, with visitors exploring the forest, rocks, and caves of Mifuneyama Rakuen.