Clip ‘n Climb, an international leader in the fun climbing market, has reflected on a year of success for the active pursuit brand and looks to future expansion plans with new franchisees.
Clip ‘n Climb opened eighteen new centres in 2021, despite the ongoing health crisis and economic downturn. The Clip ‘n Climb has expanded its challenges to over 340 centres throughout 50 countries.
A key factor in the rapid expansion is the flexibility of the concept for different set-ups and scales – whether it is the addition of an “adventure corner” to a store, a family entertainment centre expansion, or the creation of a standalone facility. Clip ‘n Climb is able to provide all its clients and operators with valuable operational and marketing support.
New challenges for climbers
With the addition of climbing to the Tokyo Olympics last year, the indoor climbing market has seen a surge in interest with an increase of up to 50% in demand for the activity.
An increasing number of people are looking for new and interactive ways to stay fit – many of them turning to Clip ‘n Climb locations for climbing fun.
Champion’s Serie is a new addition to the portfolio on offer, recreating the Olympic spirit found in Tokyo. The new set of walls promotes a healthy, competitive environment for climbers with three wall types, based on the Olympic disciplines of lead climbing, bouldering and speed climbing.
Offering a range of climbing methods within a small footprint enables entertainment venues to make a big impact on their active offerings. Only a few short months after launch, French family entertainment centre Dix31 has already announced it will install its own version of Champion’s Serie.
The climbing brand has also recently developed five new Prima Challenges for its locations, offering a compact investment for indoor activity centres, climbing gyms and FECs whilst maximising space utilisation.
Both sides of the world
From the company’s beginnings in New Zealand, a number of rapid expansions mean the Clip n’ Climb brand has experienced vast growth in recent years, with recent developments in the United Kingdom seeing the company relocating its central Clip ‘n Climb Hub there from New Zealand.
In the UK, Clip ‘n Climb is offered to franchisees seeking a turnkey business model. The franchise model has been completely designed for prospective owner-operator franchisees who can manage the business on a local basis within the developed brand format.
Franchisees can benefit from trained staff to support them in service delivery with proven and tested operating standards. Owner-operators will undergo a training and support programme, which includes a franchise operating manual, on-site business visits and benefiting from Clip ‘n Climb’s ongoing marketing strategy and support.
The brand continues to develop with new promotional activity and products, including the recently added mascot Pip the Possum, and South Ridge Café F&B outlet.
Working with FEC experts Fun Spot, Clip ‘n Climb is creating active entertainment solutions and one year after the launch of its EMEA sales organisation, fifteen multi-activity centre installations are being designed or installed.
More information on Clip ‘n Climb can be found in the company’s online handbook.
Last year, Clip ‘n Climb was an exhibitor at LeisurUp by MAPIC, a new tradeshow for the leisure industry held at Cannes, where it featured alongside sister company Fun Spot.
