A dinosaur adventure park called Dinotropolis will open at Bluewater Shopping Centre in Kent later this year.
Dinotropolis will include animatronic dinosaurs and three storeys of soft play areas and dino interactives. Visitors can search for fossils in a Dino Dig attraction, and interact with giant screens.
There will also be a food outlet called the Fossil Cafe.
A spokesman for the shopping centre said: “Bluewater is all set to open the doors to Dinotropolis, the ultimate dinosaur adventure park!
“Get ready to be catapulted back in time to a forgotten era where you will see, hear, and feel what it was really like to play with the dinosaurs.
“Complete with animatronic dinosaurs, soft play, dino interactives and raptor racing, Dinotropolis promises an experience full of wonder, excitement and discovery!”
The park is expected to open in November.
Dinosaurs enduring appeal
Despite it being 65 million years since their last appearance on Earth, dinosaur themed experiences have an enduring appeal with younger audiences.
Universal’s Jurassic World IP is a major property in the UK and around the world.
Jurassic World: The Exhibition debuted in Paris this year and will soon move to Madrid. Jurassic World In Concert is currently touring the world. In the Concert show, fans watch the film accompanied by a live orchestral performance.
A new ride based on the 2015 Jurassic World film is coming to Universal Studios Hollywood in 2019, replacing the ageing Jurassic Park – The Ride.
Feld Entertainment Inc. and Universal Brand Development are collaborating on a high tech, live touring show slated to launch in Fall 2019. The show will feature state-of-the-art projection mapping and dinosaur animatronics.
Last year, Blooloop spoke with Tim Haines, Creative Director of Dinosaurs in the Wild, about the inspiration behind his latest time travel exploration.
Most recently, Belgian theme park Plopsaland announced plans to introduce a new dinosaur-themed attraction. Plopsa Group CEO, Steve Van den Kerkhof said: “We are convinced of the continued popularity of dinosaurs with children.”
With the rise of online shopping, many malls and shopping centres are looking to leisure to bring customers back to the physical store. Experts predict this trend will continue – as experiences are one of the few things that cannot be digitised.
Nicole Srock-Stanley, co-founder of Dan Pearlman and speaker on retail destinations, spoke to Blooloop about the future of leisure at retail destinations.
Image courtesy Dinotropolis via Twitter