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Embed appoints new Chief Management Consultant for North & South America

Kash Ahmad brings 25 years of experience to the role


Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has announced the appointment of a new Chief Management Consultant for the North and South America region, Kash Ahmad

Ahmad has worked in the FEC technology and operations sector for 25 years, most recently as Executive Director for Cineplex Entertainment. He spent his early years living in Canada and Southeast Asia and has been drawn to arcades around the world, meaning he brings an international mindset to the role.

A passion for the industry

Ahmad has a passion for the entertainment industry and is focused on creating memorable customer experiences, in order to drive return visits and future-proof operations.

His previous experience includes developing the Playdium and The Rec Room concepts in Canada, from inception to operation. Ahmad worked with Embed on the technology behind the success of these venues, ensuring a positive customer journey as well as operational efficiency. Now, The Rec Room is the leading Food & Entertainment venue for millennials and the Playdium is the leading gaming and social environment for families, teens, and tweens in the country.

Amhad brings a focus on integrity, loyalty, innovation and building relationships to his projects. These guiding principles are key to the success of the amusement industry as it continues to evolve.

“I’ve followed Embed and been a client for over 15 years,” he says. “I’ve experienced their exceptional product and viewed them as a leader in the amusement industry. I’m incredibly excited to now work with them as they have continued to focus on innovation in an industry that requires constant advancement.”

More innovations to come from Embed

“We’ll be introducing a number of exciting innovations that are designed to deliver a superior guest experience that will disrupt our industry,” says Renee Welsh, CEO, Solutions Group. “We are completely focused on providing tailored solutions to help operators drive more profit for their business by increasing their revenue, reducing their costs and achieving their business goals.

“Our “customer first” approach focuses on solutions that enable the optimum consumer experience and it’s the driver behind our development efforts “because when the customer thrives the operators thrives! This requires superior Executive Leaders, made up of professionals with a proven track record in the Family Entertainment space with a passion for the technology that fuels it.

“We are thrilled to welcome Kash to the Embed family! With his deep industry knowledge and proven track record, we are excited that he will further elevate the NASA organization, function and business.”

Ahmad will be present with the Embed team at IAAPA Expo in Orlando, from 16 – 19 Nov 2021. Schedule a meeting here.

Embed recently provided Zone Out Arcade, a family-owned and operated arcade in Nelson Bay, Australia, with integrated cashless solutions.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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