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Lappset Creative Partners with Willows Activity Farm on £1m Peter Rabbit Adventure Playground


Popular UK family attraction, Willows Activity Farm in Hertfordshire has announced plans for a brand new adventure play area themed on the animated Cbeebies series, ‘Peter Rabbit’.

The farm is investing over £1 million on the new Peter Rabbit™ Adventure Playground which is being developed in association with Silvergate Media, the co-producers and global licensing agent of the children’s TV series and Lappset Creative, a leading manufacturer of themed activity attractions and play equipment.

“We’ll be building a whole new adventure play area with ten Peter Rabbit themed activities, as well as welcoming Peter Rabbit, Benjamin Bunny and Lily Bobtail to our home, ” commented Andrew Wolfe, Chief Executive of Willows Activity Farm. “We’ve worked tirelessly with our partners Silvergate Media and Lappset Creative to ensure the new Peter Rabbit area will be a carefree place for younger children to learn through imaginative play and also bring a smile to the faces of the adults who will have memories of Peter Rabbit from their own childhood.”

The new attraction will be the first Peter Rabbit themed adventure play area of its kind. Johan Granholm, Director of Lappset Creative, said,  “It’s been really exciting working with Silvergate Media and Willows to design a bespoke Peter Rabbit adventure play area. We’ll be releasing the plans soon so watch this space!”

Those plans include a Peter Rabbit Secret Treehouse, Mrs. Tiggy-Winkle Kitchen and Lily Bobtail Nature Discovery as well as a new restaurant, daily Peter Rabbit meet & greet appearances and shows featuring Peter Rabbit and Lily Bobtail.

Thomas Merrington, VP Brand & Creative, Silvergate Media said that Willows’ countryside setting and the farm’s focus on wholesome, active play made it the ‘the perfect place’ to bring the series to life: “2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit, will be enjoyed for generations to come.”

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