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$15-million DreamPlay Attraction for Moscow

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Russian company Innova,  currently working on a Kidzania for Moscow, also plans to open a DreamPlay attraction in the city. The $15 million project will be designed by DreamWorks Animation.

Speaking to Kommersant, Mikhail Sverdlov, the Commercial Director of trade centre Aviapark said construction will start in January 2017. The plan is to open the attraction in the first quarter of 2018. It will be based in Aviapark, in the north of the city.

According to DreamPlay’s spokesperson Xenia Korneev, Dreamplay’s investors can expect an ROI in 5 years. The footprint of the attraction is 4, 500 square meters.

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DreamPlay in Manila and Hyderabad

This will be the world’s second DreamPlay. There is also a DreamPlay within the US$1.3 billion City of Dreams Manila resort in The Philppines. This was built in partnership with Dreamworks Animation and opened in early 2015. The resort is owned by Melco Crown Philippines.

Moscow’s attraction is hoping for up to 450 thousand visitors in its first year.

The new DreamPlay will have more of an emphasis on the children’s sporting development than kidzania said Korneev. She highlighed the fact that the attraction in The Philippines includes a a rope obstacle course and a dance floor.

Earlier this year The Times Of India reported that DreamWorks planned to build a “small-scale” theme park attraction in Hyderabad. The city has a vibrant film industry and is also home to Ramoji Film City, the movie-themed amusement park and film studios. DreamWorks is also keen to expand its production facilities in India.

It seems that the march of Shrek and the characters from Madagascar continues. Earlier this year we spoke to the team behind the hugely popular Shrek’s Adventure on London’s South Bank. Merlin Entertainments worked closely with DreamWorks to bring this attraction to life. As the movies’ popularity and IPs reach continues to expand. Expect more dragon-taming and green ogres across the world.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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