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Kingsmen and Hasbro to open NERF Family Entertainment Centers in the US

nerf experience

Kingsmen Creatives has announced that its US subsidiary, Kingsmen Xperience, has signed a licensing agreement with Hasbro International to open Nerf Family Entertainment Centers (FEC) in the US.

Nerf Family Entertainment Centers are indoor attractions with multiple Nerf activity zones, retail, and F&B. The first Nerf Experience will open in Singapore.

Andrew Cheng, CEO of Kingsmen, said that NERF is an established brand that has a global following and a strong presence in the US.

“Its appeal as a popular lifestyle brand that encourages social and outdoor play is inter-generational. The opening of NERF family entertainment centres in the US will redefine how fans can experience the brand as they find themselves immersed in exclusive NERF worlds,” he added.

“We look forward to breaking new ground as we engage audiences in a truly one of a kind experience.”

Nerf Experience in Singapore will open on the ground level of Marina Square shopping centre, occupying more than 18,000 square feet in the shopping centre.

Nerf Experience heads to the US

nerf singapore

The indoor attraction will feature multiple activity zones that promote active play, team work and encourage participants to explore beyond their comfort zones while having fun.

“When we first announced that Kingsmen was bringing the Nerf experience to Singapore, we heard from fans around the globe that they were excited about the possibility of more locations around the world,” says Casey Collins, SVP and General Manager of Consumer Products at Hasbro.

“The work Kingsmen has done with the upcoming opening of the Nerf Action Xperience in Singapore is outstanding, and we cannot wait for fans and families from all over the US to have their own experience in their back yard, because for us and our fans, it’s Nerf or Nothin’!”

The world’s first NERF Family Entertainment Center will open in Singapore in 2019, and the first US location will open in late 2020.

Image: Hasbro International/Kingsmen Creatives

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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