Paragon Entertainment Ltd has announced an agreement with DHX Media to create the first ‘In the Night Garden’ branded play centre in the UK.
Under the terms of the agreement the new attraction will be owned and operated by Paragon.
Commenting on the news, Tom Roe, Commercial Director of DHX Media, said, “We are delighted to take this well-loved preschool brand into a new attraction with a partner of this calibre. For the first time little fans will be able to immerse themselves in the brand through a fun play centre experience. We look forward to realising this vision and bringing In the Night Garden to life within the play centre environment.”
Paragon are currently looking for a suitable location.
Mark Pyrah, CEO of Paragon Entertainment, said: “In The Night Garden is a hugely popular brand and one we are thrilled to be associated with. We look forward to working with In the Night Garden to create an innovative and memorable children’s play experience. We also look forward to strengthening our relationship with DHX Media through collaboration on this exciting project.”