Peppa Pig’s LBE expansion is continuing with a new collaboration between Merlin Entertainments and family experience company Camp.
Peppa Pig x Camp is a new immersive retail experience coming to Camp‘s location in Washington, DC from 25 July.
“At Merlin Entertainments, we’re passionate about creating joyful experiences that bring families closer to the characters they love,” said SVP and managing director of Merlin Entertainments, Scott Maupin.
“Peppa Pig x Camp is a perfect example of how we bring world-famous brands to life in playful, immersive ways.”
For the first time ever at a Camp venue, Peppa Pig fans will step through the signature Magic Door into a “larger-than-life neighborhood celebration, complete with friends, family, and a big surprise”.
Created in collaboration with Merlin and under license from Hasbro, the 5,000-square-foot experience allows families to explore the world of Peppa Pig.
Peppa Pig brand expands in LBE
Guests can climb aboard Miss Rabbit’s train, help George find a missing gift at Dinosaur Park, play in a treehouse, jump in muddy puddles, and meet Peppa’s new baby sister, Evie.
Peppa Pig x Camp will also feature a curated selection of Peppa Pig toys, as part of Camp’s play/product hybrid model of retail.
“Inviting families into the world of Peppa Pig allows them to experience the magic of their favorite stories firsthand – creating lasting memories together, and embracing the power of play,” said Jenica Myszkowski, CEO at Camp.
Matt Proulx, SVP of global experiences, partnerships and music at Hasbro, added: “We’re always exploring new ways to engage Peppa Pig fans, and when Merlin brought us the opportunity to bring Peppa to life in an immersive retail setting like Camp, we knew it was the perfect match.
“This experience lets our littlest fans play inside Peppa’s iconic world – and take a piece of it home through thoughtfully curated merchandise. We’re excited to keep evolving how families connect with their first best friend, Peppa.”
After its run in Washington, DC, Peppa Pig x Camp will move to another Camp location.
Images courtesy of Merlin and Camp
