Rovio Entertainment Ltd, the creator of Angry Birds™, has entered into a strategic partnership with Guogou Group for the construction and operation of nine Angry Birds family entertainment centres in China by 2018.
Commenting on the announcement, Pekka Rantala, Chief Commercial Officer of Rovio Entertainment, said, ‘‘China is an extremely important market for us and we’re constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical. Through this partnership, we not only achieve that, but we set a strong foot in one of the world’s fastest growing theme park markets with a key player in the industry. We are delighted at the prospect of bringing Angry Birds closer to our fans in China, in spaces where all members of the family can engage.’’
It is anticipated that the FECs are will in total cover an area of tens of thousands square meters, with the first set to be built in the province of Anhui within four years.
Qihong Yuan, Chairman of Guogou Group, added, ‘‘We are proud of being in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences.’’