Reed MIDEM, the organiser of MAPIC, has announced more details ahead of this year’s LeisurUp event, which takes place within the wider MAPIC event at Palais des Festivals in Cannes from 30 November to 2 December.
LeisurUp is a unique event that brings together leisure partners and real estate players, allowing them to do business and network, as well as to discover new business models and explore the newest LBE trends. There will be 70 leading leisure exhibitors, an exclusive leisure workshop and several networking and conference events.
A reinvented MAPIC
This year, 50% of the annual MAPIC event in Cannes is dedicated to leisure and food concepts, reflecting the changes in the industry as a whole.
Nathalie Depetro, Director of MAPIC, says: “For the first time, 50 per cent of MAPIC’s exhibition space will be occupied by operators of the new retail mix – namely leisure, food & beverage, culture and digital retailers alongside more traditional retailers who will be unveiling new omnichannel strategies and innovative solutions for physical spaces.
“This year’s participants will enjoy a reinvented MAPIC dedicated to highlighting the new face of retail both today and tomorrow, not least in the exhibition area where major players in the commercial property sector will discover the many innovations that will undoubtedly enliven the landscape of the new lifestyle destinations they plan to develop or manage.”
Keynote speakers at LeisurUp by MAPIC 2021 are Nicolas De Villiers, President of Puy du Fou, and Pascal Ferracci, CEO of Parques Reunidos. Attendees will also be able to connect with a range of other leisure leaders too, including Guillaume Chêne, Country Manager France, Qubica AMF; Yael Coifman Senior Partner, LDP; Massimiliano Freddi, Leisure Consultant, TradeLab; Charles Read, Managing Director, blooloop, and many more.
To explore the full programme, please click here.
MAPIC also recently hosted a networking event as part of LeisurUp, held on the MAPIC Digital platform. The ‘Meet the Leisure Operator ‘event allowed attendees to meet a range of international leisure operators looking for new business opportunities.
Today, it will be holding a panel session exploring culture, art & entertainment as means of reawakening places, moderated by Charles Read of blooloop, with speakers Fri Forjindam, Chief Development Officer, Mycotoo; Arnold Van de Water, Partner, Factorr and Jan Maarten de Raad, Managing Owner, Jora Vision.