Robobike, a UK-based creator of immersive motorbike racing simulators for entertainment and leisure venues, plans to unveil its new motorbike-themed simcade platform at IAAPA Expo Europe 2026, offering an exclusive Launch Partner Offer for qualifying orders confirmed during the event.
The company will showcase its GPS and MX machines at Hall 1, booth #S146, allowing visitors to experience the products, meet the team, and discuss commercial opportunities for 2027.
The IAAPA offer is designed for revenue share partners wanting to bring Robobike into their venues with lower commercial risk. Operators who qualify and place orders at the exhibition will keep 100% of the ride's revenue during their first month of operation, minus applicable transaction and payment processing fees.
Robobike states that the offer aims to assist venues in launching confidently, while also increasing customer awareness, testing demand, and observing the attraction's performance in a live setting.
Priority production for IAAPA orders
Confirmed show orders will automatically secure a spot in Robobike’s Priority Build Allocation Programme. The company plans its first commercial delivery wave starting in Spring 2027, with limited production capacity.
Orders made at IAAPA Expo Europe will be prioritised within this initial programme, while later orders are anticipated to be delivered from Autumn 2027 onward. Robobike offers both revenue-sharing and rental options, giving operators multiple ways to incorporate the attraction without a traditional outright purchase.
Simon Fox, co-founder and CEO of Robobike, says:
“IAAPA is the ideal place for operators to experience Robobike properly. Seeing it in person is completely different from reading about it; once people feel the movement, the wind, the haptics and the competitive element, they understand why we have built it this way.
“Our Launch Partner Offer is about giving venues confidence. We are backing the product, helping early operators reduce risk and giving them the opportunity to build momentum from day one.”
Robobike is designed, engineered, manufactured, and supported entirely in-house in the UK
Robobike will host several visitor competitions during IAAPA Expo Europe. The participant with the fastest MX lap time will win £1,000, with a live leaderboard showcasing real-time rankings throughout the event. Riders can also enter hourly draws to win £50 Amazon Gift Cards.
The company will also donate £1,000 to charity as part of its IAAPA activities, with more details to follow. Attendees will see how Robobike’s connected competition platform supports local leaderboards, time trials, tournaments, and future venue-to-venue competitions.
Built for dwell time and repeat play
Robobike is designed to enhance both venue performance and rider experience. Its games are tailored for the platform, featuring various skill levels, bikes, tracks, and terrains to attract diverse players. Quarterly updates ensure content remains fresh and motivate customers to return.
According to the company, the platform is developed based on consumer behaviour research, aiming to boost dwell time, promote repeat visits, and foster competition-driven engagement.
At IAAPA, operators can try both the GPS-inspired superbike model and the MX motocross-inspired machine. Robobike also says future models are in development as the company continues to expand its product lineup and connected platform.
Designed, engineered, manufactured, and supported entirely in-house in the UK, Robobike’s installation, maintenance, and operator support are managed directly by its team.
IAAPA Expo Europe will offer competitive socialising venues, FECs, leisure operators, motorsport destinations, themed restaurants, and high-traffic hospitality venues the chance to experience Robobike firsthand and explore how it could integrate into their 2027 plans.
Operators can arrange a dedicated demonstration or commercial meeting at the show by clicking here.
