Sphere in Las Vegas has partnered with Delta Air Lines on its first branded hospitality space, the Delta SKY360° Club.
Delta's new club is part of a multi-faceted collaboration with Sphere Entertainment as the immersive entertainment venue's official airline partner.
Also, Delta will be featured in content on the Exosphere, the largest LED screen in the world, and will be integrated across Sphere's onsite signage and digital platforms.
"Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences," said Marcus Ellington, executive vice president, ad sales and sponsorships, Sphere.
"We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience, and showcasing the best of each of our brands.”
Delta SKY360° Club at Sphere
Alicia Tillman, chief marketing officer at Delta Air Lines, said: "Just as we connect people to the places and experiences that matter most, this partnership allows us to bring that same spirit of connection and innovation to one of the most iconic venues in the world."
Launched in September 2023, Sphere is the largest spherical structure in the world. Its exterior, the Exosphere, features 580,000 square feet of LED lighting.
Inside, Sphere serves as a unique entertainment destination, providing immersive experiences, performances and competitions.
State-of-the-art technologies at Sphere include the world’s highest resolution LED screen, the world’s most advanced concert audio system, and atmospheric elements such as wind and scent.
The Delta SKY360° Club is now open on Sphere's event level.
Images courtesy of Sphere Entertainment / Delta
