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greenloop: Hearts, minds, and habits – rethinking sustainability engagement in attractions

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greenloop Hearts minds and habits

If you’re looking for inspiration on how to engage visitors with climate change and sustainability, this is the greenloop session for you. 

Join us at 5 pm BST on 14 May 2025, when we will hear from guest speakers Rose Hendricks, executive director, ASTC Seeding Action; Lila Higgins, senior manager, community science, Natural History Museum of Los Angeles County; and Aileen Tennant, regional representative for Europe and the Middle East, International Zoo Educators Association (IZE).

Drawing on their experience, they will provide actionable insights and case studies which will empower you to involve your visitors in sustainability.

greenloop, blooloop’s online conference on sustainability in visitor attractions, is taking place on 13 and 14 May 2025. Now in its 5th year, the event aims to inform and inspire with top speakers and great networking.

Tickets for greenloop 2025 start from just £10 per person, ensuring that the event is open to everyone looking to make positive steps towards making our sector more sustainable.

Meet the speakers

Aileen Tennant Headshot

Aileen Tennant was appointed as director of Fota Wildlife Park in Cork, Ireland, in 2024 and has been the International Zoo Educators Association (IZE) Regional Representative for Europe and the Middle East since 2023. She is a member of the European Association of Zoos and Aquaria Conservation Education Committee.

Tennant specialises in creating strategies that make complicated environmental topics accessible and actionable for a broad range of audiences, and has over two decades of experience in both science and sustainability education.

She previously led the Discovery and Learning department at Dublin Zoo, was selected for the Walton Initiative Sustainability in Science Museums Fellowship in 2016 and served as a secondary school science and global development teacher before joining the zoo sector.

Tennant has a degree in Science Education and will complete her Masters in Business (Strategy, Leadership and Innovation) in 2025.

Lila Higgins headshot

Growing up on a farm in the UK, Lila Higgins spent much of their time playing unsupervised in the wild. This sparked their love for nature, particularly insects. Following a move to the US, Higgins studied for degrees in Entomology and Environmental Education.

Higgins’ work centres on the connection between people and nature, with a focus on urban environments. They now lead the community science programme at the Natural History Museum of Los Angeles County, and co-founded The City Nature Challenge, a global biodiversity recording event. Higgins is passionate about engaging people in studying nature in LA and across the globe.

Rose Hendricks headshot

Rose Hendricks is the executive director of Seeding Action at the Association of Science and Technology Centers (ASTC). Here, she runs a programme which seeks to accelerate and support science centres, museums, and other public engagement organisations in promoting a culture of hope and action for planetary health.

She was formerly a Civic Science Fellow, working to create a network of scientific societies to support scientists in their public engagement activities, and a researcher at the FrameWorks Institute. She was awarded a PhD in Cognitive Science from the University of California, San Diego.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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