Una de Boer, chief marketing officer, at WhiteWater, Cindi Rowan, director, Landscape Architecture Studio at FORREC and Chris Grap vice president of Experiential Entertainment at Mall of America will speak at greenloop: sustainability in visitor attractions conference 2024.
This session will look at sustainability in action, with the speakers sharing their real world insights of the challenges and lessons learned in their respective organisations. From waterslide reuse to sustainable design to releasing 144,000 ladybugs for Earth Day and more, this will be a valuable session with actionable insights.
Now in its fourth year, greenloop is a ground-breaking online conference focused on sustainability in visitor attractions. With inspirational speakers, the latest climate science, cross-sector learning, case studies, and practical takeaways, the one-day event on 30 April online is not to be missed.
- Why have museums been slow to act on climate change?
- How is Disney taking a holistic approach to sustainable design?
- How is Therme Group looking to fix carbon offsets with tokenomics?
- How is Reverse the Red working to ensure the survival of species and ecosystems?
- How can you start measuring your carbon footprint on a budget?
- What does 2023’s extreme weather mean for us all?
All this and more at greenloop. Recordings available for 30 days. Tickets from just £10pp here.
WhiteWater, FORREC, and Mall of America
Una de Boer joined WhiteWater in 2015. Since then she has not only taken the helm of WhiteWater and FlowRider’s Marketing but has also led the design and execution of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gives de Boer a rather broad understanding of the market, from water, theme, and surf parks to the software and services that support them. Sitting on WhiteWater’s executive as Chief Marketing Officer, de Boer spearheaded the company’s sustainability strategy, leading its new Sustainability department.
Cindi Rowan leads the Landscape Architecture studio at FORREC, overseeing a talented team of 30 landscape architects, master planners and designers working across a wide array of local and international projects. Prior to joining FORREC, Rowan worked for several reputable firms as well as operated her own award-winning design practice in New Mexico and Colorado, creating vibrant places that transformed urban environments. Her work explores the interaction of built form, public space, streetscapes, and natural systems, creating a framework for meaningful human experience. She is the chairperson of the FORREC Sustainability Task Force. In her spare time, Rowan enjoys a variety of outdoor activities including camping, hiking, bushcraft, cycling and kayaking. She uses her knowledge of native plants to supplement her diet and wellness practices, including making sourdough bread from different woodland yeast sources.
As vice president of experiential entertainment at Mall of America, Chris Grap has consistently pushed the boundaries of themed entertainment in a retail space.
Working together with the location’s IP partner, Nickelodeon Universe, he is continuing to grow and develop the on-site theme park, but his passion for themed entertainment also extends beyond the walls of Nickelodeon Universe and into the wider 5.6 million square foot Mall of America site.
He has been with Mall of America for over a decade and moved into his current role in August 2021. During his time he has led a number of successful projects, including the Webby Award-winning #Twizzard for in the Rotunda at Mall of America on Black Friday.
Speaking to blooloop about #Twizzard, one of his favourite projects, he said: “We wanted to do something strange and engaging. So we created a Twitter-activated blizzard. We created digital thermometers that began at 72 degrees, and we asked people to tweet using the hashtag #Twizzard. As people would tweet, the temperature on the thermometers would drop, reaching 32 degrees with every thousand tweets, triggering a light show and snow machines and creating an indoor blizzard.
“It was something that I was super happy with because it wasn’t about pushing a brand, but about pushing a feeling. The way that people jumped on it just to create moments for other people was unique. It gave me and the team a lot of confidence in how we could take little tropes and tell bigger stories with them.”
Chris Grap has also breathed new life into the fan-favourite log chute attraction in Nickelodeon Universe by developing holiday overlays such as the “Fog Chute” during Halloween and the “Yule Log Chute” during the holidays as well as working with IP partners such as Netflix to transform the Log Chute into the city of Hawkins for the release of Stranger Things Season 3.
He worked with Nickelodeon and Spinmaster to bring to life the popular Paw Patrol IP, concepting and developing the Adventure Bay open-play attraction in Nickelodeon Universe and is the lead designer for Mall of America’s forth-coming water park expansion, Mystery Cove.
Why attend greenloop?
greenloop brings together the leading voices in sustainability from across the attractions industry. Attendees can look forward to inspiring and insightful sessions that cover a wide range of topics related to carbon emissions, recycling, climate targets and more.
If you’re concerned about the impact of climate change on our industry and want to know what you can do, please join us.
Tickets start from just £10pp, so register today!
