Alcorn McBride, leading manufacturer of show control, audio and video equipment for the themed entertainment industry, has announced that its Director of Business Development, Loren Barrows, is serving as co-chair of The Themed Entertainment Association’s (TEA) annual SATE conference.
The conference runs from September 17-18 on the Carnegie Mellon University campus, Pittsburgh PA, 
UA.
SATE, which stands for ‘Storytelling + Architecture + Technology = Experience’, made its first appearance in 2007 as a way of encouraging dialogue within the business community about the methodology of Experience Design.
This is the first time that an Alcorn McBride executive has acted as co-chair of the conference. Loren Barrows’ fellow co-chair is Shirley Saldamarco, President of Interactive Media Productions and a faculty member of Carnegie Mellon’s Entertainment Technology Centre.
“I’m honoured and excited to participate alongside Shirley in SATE 2015, ” comments Barrows. “The theme this year is ‘Experience: Change the rules, be disruptive and explode the experience.’ SATE will present new and inventive ways to extend the experience before, during and after the main event within a visitor attraction or guest experience.”
The role of the co-chairs includes overseeing the content development, including recruiting and collaborating with four segment chairs, each responsible for one of the four conference topics: Linda Smith of Smithink (for Storytelling), Anthony Van Dam of Forrec (Architecture), Paul Kent of Electrosonic (Technology) and Cory Rouse of Walt Disney Imagineering (Experience).
“We expect this to be one of the best SATEs ever, ” remarks Saldamarco. “Get ready for one amazing ride!”
