Attractions.io, a leading creator of mobile visitor apps, has provided a first glimpse at new features to be showcased at the upcoming IAAPA Expo.
Attendees travelling to the Orange County Convention Centre will be given an exclusive preview of Attraction.io’s new user segmentation toolkit, set to be added to the platform’s portfolio of features early next year. The company benefits operators by providing access to visitor behavioural data, and utilising it with aims of increasing per capita spending, revisits and guest satisfaction.
Online marketing tactics for the offline world
Attractions.io’s mobile application platform is designed to connect key touchpoints of the guest journey, starting with entry through to on-site experiences and further visits.
New segmentation tools will enable attraction operators to group users according to certain criteria, including app status and visit history, deepening their understanding of specific visitor demographics. These insights can then be used to further personalise the guest experience to each group’s specific needs.
Attractions.io’s mobile app platform is used by a wide range of companies in the experience sector including Butlin’s, Merlin Entertainments and the San Diego Zoo Wildlife Alliance.
Segmentation is the key to delivering personalised experiences
Peter O’Dare, head of product at Attractions.io, says: “Today’s guests have exceptionally high expectations of the brands they interact with whether that’s via digital channels or offline. In 2022, it is not enough to rely on a universal marketing message and expect it to land with today’s diverse audiences. Your guests want their experience to be as unique as they are.
“By utilising user segmentation, attraction operators can deepen their understanding of guest behaviour and start to personalise the guest experience according to the needs of particular visitor groups.”
Formation.ai, an AI-powered personalisation platform, asked over 2,000 US-based customers last year to survey their data habits. The company found that 81% of consumers are happy to share personal information if it results in more personalised experiences, and roughly the same percentage of consumers agreed the more tactical personalisation an organisation uses, the more loyal they believe they are to that brand.
O’Dare says “By developing your understanding of who your audience is, what they want and how you can address their unique needs, you can start to personalise your experience and build more meaningful connections with guests to positively influence spend, satisfaction and loyalty.”
Visit Attractions.io at the IAAPA Expo in Orlando
The mobile visitor app company is exhibiting at IAAPA Expo in Orlando next week. Attendees can book a discovery session with an Attractions.io expert to gain an exclusive first look at the new user segmentation tools, or visit the team on booth #4649.
Attraction.io’s Ellen Wilkinson recently wrote for blooloop, investigating key demographic trends which are set to impact the industry post-pandemic and into next year.
