Immotion, a global leader in immersive edutainment, is expanding its immersive VR experiences to science centres and museums, building on seven years of experience serving the global zoo and aquarium sector.
The company now delivers immersive technology that helps guests connect with wildlife, conservation, and the natural world at more than 150 locations.
In delivering these projects, it has become clear that science centres and museums face the same challenges. They, too, seek new ways to engage guests, extend dwell time, support educational initiatives, and provide experiences that are remembered long after a visit.
Supporting institutions
By merging cinematic 360-degree VR content with motion-based seating, Immotion completely immerses visitors in environments and narratives that would otherwise be unreachable.
Here, guests are placed at the centre of the experience rather than simply observing it, whether they are exploring prehistoric ecosystems, diving beneath the ocean's surface, or journeying into space.
The company's experiences can be found at science centres worldwide, including the Museu de les Ciències in Valencia, the Frost Museum of Science in Miami, Hydropolis in Poland, and COSI in Columbus, among others.
Immotion is partnering with science centres and museums to deliver immersive VR experiences that support their missionsImage courtesy of Immotion
As a member of ASTC, ECSITE, and ASPAC, Immotion has continued to expand its footprint within the international science centre space while developing new content and collaborations designed specifically for these audiences.
For example, at Frost Science, immersive storytelling now offers a learning tool that goes beyond traditional approaches.
Trevor Powers, chief operating officer at Frost Science, says: "Since introducing the virtual reality experience, we have enriched our guests' journeys through the worlds of science, from the depths of the ocean to the age of the dinosaur.
"The immersive technology and educational themes captivate our guests and spark curiosity and wonder."
Education remains at the core of Immotion's content strategy.
Dinosaur: Evolution is guided and narrated by acclaimed palaeontologist Dr. Phil Manning of the Natural History Museum Abu Dhabi. This experience takes guests millions of years into the past, where they will learn about the rise and fall of the dinosaurs through a science-based story of evolution, extinction, and environmental change.
Rogue Planet, coming soon, takes visitors on an educational and captivating deep space adventure
Image courtesy of Immotion
The company will soon release Rogue Planet, a new immersive space adventure that follows the crew of a deep-space mining mission as they try to alter the course of a rogue planet. As the mission goes awry, they are sent light-years from home.
Guests are taken on a journey through the challenges and opportunities of deep-space exploration. Like Dinosaur: Evolution, the experience melds cinematic narratives with educational themes developed to captivate visitors of all ages.
For many venues, the benefits go beyond visitor engagement. Immotion's installations are provided through a zero-capex partnership model. This enables institutions to present new experiences with no upfront investment, while generating a significant new revenue stream.
Eduardo Nogués Meléndez at Museu de les Ciències, Valencia, says: "We’re delighted at how successful they have been in contributing to revenue, but especially in adding a great new visitor experience aligned with our edutainment strategy."
In addition to individual partner outcomes, Immotion says the broader goal is to ensure immersive storytelling builds on the institution's work.
Rod Findley, president and CEO of Immotion, says: "The most successful immersive experiences are those that support a partner's mission.
"Technology is simply the tool. The real goal is creating moments that spark curiosity, deepen understanding, and stay with visitors long after they leave."
As it continues to grow its presence in science centres and museums across Europe and the Middle East, Immotion will be attending Ecsite 2026, which is taking place in Gothenburg, Sweden, from 2 to 4 June.
Last month, Immotion was named in Fast Company’s 2026 Most Innovative Companies list, ranking in the Top 5 of the augmented & virtual reality category.
