Convious, a leading eCommerce platform for the leisure industry, has announced that it has received an additional $9 million of Series A funding to support the next phase of its development. Wille Finance, a venture capital and private equity firm, has secured this with the help of Orbit Capital and current investors. With the round extended, the Series A’s overall value—including debt and equity—now stands at $20 million.
With the creation of a single platform that integrates and simplifies a wide range of operations—including marketing, retail, eCommerce, crowd management, food and beverage, sentiment analysis, and guest experiences via onsite mobile apps—Convious is setting the standard for the experience economy.
The platform can optimise booking rates with dynamic and real-time pricing configurators and a tailored sales journey. It helps attractions to connect with guests before, during, and after their visit using intelligent AI algorithms and a data-driven approach.
With a portfolio of more than 100 businesses worldwide, Wille Finance invests in growing companies that are setting the standard for advances in life science and software. For entrepreneurs, the company serves as a dependable partner and long-term investor.
Orbit Capital is a growth-stage investor that helps scale up European digital and tech-enabled enterprises. It has helped fifteen firms expand since its founding in 2019.
Platform will continue to evolve
Camiel Kraan, founder and CEO of Convious says: “Experience economy businesses have been through a tremendous amount of change and continue to transition, with emerging technologies and platforms bringing opportunities to reach new audiences and markets. This funding extension will allow us to continue to innovate at the rapid pace that we have become renowned for.
“We represent a selection of the biggest names across the theme park, museum, zoo and aquarium sectors and will continue to evolve our platform based on the needs of the market for all venue types, sizes and global locations.”
Cyril Petit, tech investor VC investor at Wille Finance adds: “We are happy to join Convious as a new investor and to support the company throughout its next development phase. We are joining an innovative and passionate team that strives to transform the offline entertainment industry through technology.
“We are convinced of the company’s capacity to develop state-of-the-art solutions allowing businesses in the leisure and entertainment sector to optimize operations and revenue, thereby making Convious’s offering particularly well-suited to tackle today’s challenges.
“We believe in the company’s vision and are looking forward to seeing how Convious will continue to contribute to the future of the industry.”
Lukas Macko, principal at Orbit Capital, says: “Convious is on track to become the leading Attraction Management System for large and mid-market experience economy operators.
“The company has shown remarkable growth and progress in recent years. It not only offers a comprehensive suite of modules, ranging from bookings and and sales management to operations planning but has also proven ability to devise innovative solutions. These capabilities uniquely equip Convious to address the evolving challenges of the leisure and entertainment sectors, boosting their operations and revenue.”
Last month, Convious announced that 10% of all theme parks in the UK are utilising its platform to optimise conversation rates and boost their bottom line.
