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Dreamscape opens first permanent VR location

wevr blu dreamscape

VR startup Dreamscape Immersive has launched its first permanent location in Westfield Century City mall – featuring three experiences.

The venue includes a lobby for check-in and ticket purchase, and then dedicated suit-up areas and theatres for each experience.

There is also a lounge, with books, branded merchandise and concessions – as well as artefacts from the company.

It is the first venue to open – with more planned for Paramus, N.J., Columbus, Ohio, Roosevelt Field, N.Y., and Dallas, Texas.

Tickets cost $20 for the 20 minute experience, which up to six people can participate in.

The experiences available include Alien Zoo, theBlu: Deep Rescue, and Lavan’s Magic Projector: The Lost Pearl.

Theblu: Deep Rescue was created in partnership with Wevr. Director Jake Rowell said: “We always wanted you to be in theBlu with other people. Our goal from the beginning was to create convincing avatars and experience this world with your friends. Having the opportunity to collaborate with Dreamscape and work on their platform helped make this a reality.”

Dreamscape is an immersive VR startup creating location-based experiences. Its team includes CEO Bruce Vaughn, the former head of Walt Disney Imagineering, and Chief Operating Officer Aaron Grosky, who is also president of Control Room Entertainment.

The company’s investors include Steven Spielberg, Warner Brothers, 21st Century Fox, MGM, AMC Entertainment, Westfield Malls, Imax and Nickelodeon.

Dreamscape hopes to launch a permanent flagship location at Westfield Century City, however it has not yet been confirmed. It has signed a deal with AMC to bring immersive VR experiences to four to six locations in the US and Europe over the next year. Earlier this year, the company debuted a location-based, virtual reality experience at Westfield Century City in Los Angeles.

Image courtesy Wevr

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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