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Embed selected for Global Village’s Carnaval funfair land

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Global Village in Dubai has selected Embed as the revenue management system provider for its newest funfair land, Carnaval.

Global Village, the region’s largest and first-ever multi-cultural festival park, have worked with Embed before.

Embed has been the cashless system of choice for Global Village since 2013.

global village dubaiEarlier this year they signed a three-year contract with Carnaval Entertainment management, the newest operator of Carnaval funfair land in Global Village.

Carnaval Entertainment will utilise Embed’s smartTouch Tap readers backed by TOOLKIT software for their more than 150 indoor and outdoor rides, games and attractions. They will employ 33 Embed Point of Sale stations to accommodate the expected 5.6 million visitors this season.

Over the next three seasons, it is estimated that the project will utilize a million Playwave contactless cards.

Global Village is a leisure and entertainment destination in the UAE, offering shopping, entertainment, dining and funfair experiences, operating over five months each year.

Carnaval funfair land sits on over 50,000 square meters and hosts more than 60 rides and skill games.

The brand new funfair land was launched this season with new games, rides and attractions managed and operated by the Carnaval Entertainment team.

Neil Dwyer, Director of Carnaval Entertainment said, “It is our pleasure to launch Carnaval in Global Village to mark the most exciting collection of attractions ever seen within the destination, and we are glad to have Embed on board with us and are confident that their systems will support us in welcoming the millions of expected visitors. The design of midway attractions at global village embedCarnaval is focused solely around ensuring that we give guests the smoothest and most enjoyable experience. We are proud to have some of the highest standards supported by some of the best products in the funfair industry.”

Rosa Tahmaseb, Managing Director for Embed EMEA said, “We are honored to be entrusted with a new 3-year contract with such a prestigious organization. We know that over the next 3 years we will strengthen our already strong relationship with the team at Carnaval Entertainment at Global Village and look forward to the opportunity to support a unique project that we have been fortunate to work with since 2013.”

Embed is a subsidiary of Helix Leisure and provides total operating solutions for any entertainment facility, with over 55 years of operating experience.

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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