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Embed Partners Amusement Operator Shaffer for 16th Joint Project


Operating solutions provider, Embed, has teamed up with amusement operator, Shaffer Entertainment and distributor, Shaffer Distributing, on their 16th project together.

Embed Partners Amusement Operator Shaffer Distributing for 16th Joint ProjectShaffer was an early adopter of Embed’s emONE self-contained cashless system.

This latest project further cements the successful collaboration between the two companies.

“Shaffer aggressively seeks out new revenue streams, and Embed’s emONE delivers that and more, ” commented Bob Davis, General Manager of Shaffer Entertainment.

“Shaffer chooses Embed for its flexibility and because we’ve had a 75% reduction in service costs since installing the reliable self-service emONE system. Another huge advantage of emONE is the ability to dependably accept credit cards, which represent 75% of all transactions at our emONE sites.”

Shaffer Distributing has been operating amusement machines since 1929. Since then, it has evolved into one of the key distributors for the amusement and vending industry, as well as a consulting company offering turnkey solutions for arcade room projects.

Shaffer Entertainment is known for its dynamic revenue strategies and innovative use of promotions, parties, timed play, and upsell features.

“We are very pleased that the Shaffer companies have put their trust in our systems and services and look forward to working with them on many future projects, ” added Matthew Harrison, Director of Sales for Embed’s parent company, Helix Leisure.

With offices in the USA, UAE, UK, Singapore, and Australia, Embed has over 55 years of operating experience. Its system facilitate admissions control, machine monitoring, cashless operation of games and attractions, retail, food and beverage sales, loyalty systems, full prize redemption management, and integrated event scheduling.

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