Gateway Ticketing Systems UK (Gateway) is providing a live timed ticketing software solution for KidZania London, which was newly opened at Westfield London on June 25.
The timed ticketing delivered by Gateway allows KidZania to manage demand, visitor flow and avoid long queues in Westfield, while increasing revenue by enabling the sale of more tickets. This exciting revenue management solution perfectly matches the exciting, ground breaking nature of the educational entertainment experience.
The ticketing technology, which is also used at the Houses of Parliament and the V&A Museum, has been integrated with KidZania’s in-house systems to streamline existing software. The dual solution was first tested out prior to the official public opening during a week-long launch event with an attendance of 5, 000 people.
As part of this project, Gateway has provided a comprehensive attraction management solution; its support and consultancy services supplied to KidZania have covered sales, marketing, operations, IT and finance.
KidZania London is the UK’s first educational entertainment experience where children can learn real-life skills in a fun and safe environment. A timed ticketing software solution was selected to help assist with the flow of a forecasted 1, 700 daily visitors.
Having welcomed over 42 million visitors worldwide, KidZania is a global phenomenon and one of the world’s fastest growing educational entertainment brands with 19 locations across five continents. Children are in charge of their own aspirations and learning journey, and the world of work is demonstrated through active participation and role-play.
“We’re incredibly excited to have launched KidZania London, and Gateway’s support has been integral to the success of this project. KidZania is an innovative and exciting new attraction that deserves to be supported by the very best, cutting-edge ticketing technology – which is why we turned to Gateway for a comprehensive programme, said Natascha Crump, Chief Operating Officer at KidZania.
“We are excited to have installed our systems at KidZania London and believe the expertise and technical support that we’ll be adding will vastly improve the overall visitor experience. Having tailored the product to specifically match the needs of this site, we look forward to working together past the initial successful launch”, said Andy Povey, Operations Director at Gateway Ticketing Systems UK.
Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.