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MediaMation Announces Major Japanese Cinema Deal with Sony


MediaMation has named Sony Business Solutions Corporation (SBSC) as the exclusive distributors for its MediaMation MX4D™ Motion EFX Cinema Theatres in Japan. 

Opening in April 2015, TOHO Cinemas LaLaport Fujimi will be the joint venture’s flagship MX4D™ cinema, with a further two 100+ seat installations scheduled to open shortly after in TOHO Cinemas Roppongi Hills and TOHO Cinemas Shinjuku. TOHO Cinemas is Japan’s largest cinema chain. 

MediaMation has been providing technological solutions to the entertainment market for over 24 years and is a leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats, worldwide. The company also implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, and FECs. 

“With our new partner, Sony Business Solutions Corporation, we see adding MediaMation MX4D™ Motion EFX cinema technology to their stable of offerings as a natural extension of the Sony business model, since Sony Business Solutions Corporation SBSC routinely deals with digital cinema systems throughout Japan, ” comments MMI Vice President/CTO Dan Jamele. “As the rapid expansion of our MX4D™ Motion EFX Theatres into the world-wide cinema market progresses, this partnership is a significant milestone in our global reach.” 

SBSC,  a subsidiary of Sony Corporation, provides a “one-stop-shop” for their clients’ business requirements.  Their expertise extends across broadcasting, digital cinema, education, sports stadiums, governmental entities, medical, retail and more. The company will handle MediaMation MX4D™ Motion EFX Cinema Theatre clients in Japan and facilitate MediaMation’s expansion by providing integration, sales installation, servicing and support. 

“As Sony Business Solutions Corporation expands its offerings to its customer base, we see MediaMation’s MX4D™ Motion EFX Theatres as the next evolution in the cinema market, ” says Takashi Hayasaka, General Manager, New Business Promotion Department, Sales & Marketing Division, Sony Business Solutions Corporation. “MediaMation provides strong experience and the best technology available. Sony Business Solutions Corporation is proud to be a partner with them in this exciting growth industry.” 

Jamele echoes Hayasaka's sentiments. “With SBSC’s reputation and longevity, we feel our clients in Japan will be in good hands.” 

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