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SimEx-Iwerks’ All-New ‘Angry Birds: The 4-D Experience’ Launches March 2016


Leading creator of 3D/4D attractions, SimEx-Iwerks, has announced the launch of a brand new Angry Birds 4D theatre experience.

‘Angry Birds: The 4-D Experience’ packs non-stop special effects into a classic adventure featuring Red, Chuck and all the bad piggies.

“We are thrilled to distribute this global brand to our many partners around the world, ” comments Mike Frueh, Senior Vice President of Licensing and Distribution at SimEx-Iwerks.

“With The Angry Birds Movie also premiering world-wide in May, this brand’s popularity will be at an all-time high over the next couple of years.”

Now the world’s largest online gaming brand, Angry Birds burst onto the scene in 2009 as a mobile app created by Finnish computer game developer Rovio Entertainment. Since then it has gone on to break countless records, with its quirky cast of characters familiar to audiences around the globe.

SimEx-Iwerks claims the brand offers considerable revenue potential to venues, not least because of its extensive and constantly evolving branded merchandise selection.

Angry Birds: The 4-D Experience debuts this month at the Indianapolis Zoo.

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