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TopTix Forms Strategic Partnership with SeatGeek for Primary Ticketing Software


TopTix, a leading developer of software for ticketing, marketing, CRM, merchandise sales, fundraising, loyalty and access management, has announced a new strategic partnership with SeatGeek to provide primary ticketing and create an open ticket marketplace.  

SRO4 (Standing Room Only), is TopTix’s flagship platform which is used across 16 countries to process in excess of 80 million tickets a year.  

SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. By integrating with TopTix’s SRO4 software API, SeatGeek will create a seamless ticket buying and selling experience between the primary and secondary markets. 

“We were seeking a partner who shared the same vision for an open ecosystem and can support us with backend software to support our primary ticketing needs, ” explains SeatGeek co-founder Jack Groetzinger. “We couldn’t be more pleased with TopTix. The team is comprised of some of the best people in the industry and the SRO4 software is really impressive.”

The key advantage that sets SRO4 apart from other ticketing systems includes SRO4’s ability to process thousands of tickets simultaneously; its open API to integrate with SeatGeek’s cutting edge mobile consumer experience as well as other services and allow for a seamless exchange of data; and its rules-based engine, which enables dynamic pricing and promotions that respond to customer activity and needs.  

With its core ticketing, CRM, sales and marketing capabilities, SRO4 will provide SeatGeek with essential backend functionality for primary tickets to be sold, fulfilled and delivered on any site or mobile application of an organization’s choosing. 

Currently, a full two-thirds of SeatGeek’s transactions occur on mobile devices, and SeatGeek’s apps incorporate best in class technology to make it easy for fans to buy, sell and transfer tickets to and from other fans with just a few taps. With the SRO4 integration, SeatGeek will now provide a seamless bridge between selling and buying both primary and secondary tickets on any device. 

Fred Maglione, TopTix’s Executive Chairman, Americas, adds, “We are thrilled to partner with SeatGeek on their major initiative and, after a thorough evaluation process, we are proud they selected TopTix and SRO4. I consider this an enormous testament to the power and flexibility of our SRO4 platform.”

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