Following the launch back in May of an Omni Arena at Dave & Buster’s in Austin, Texas, Virtuix has installed a second virtual reality esports attraction at the FEC chain’s outlet in Houston.
Omni Arena is a full-body virtual reality attraction which allows guests to compete with each other to win a share of a $100,000 prize pool. Motion platforms enable up to four players to walk and run around inside video games. The Omni Arena drives an impressive amount of repeat play with a rate of 30%, which is among the highest in the sector.
The prize pool is sponsored by Virtuix and HP and one of the factors contributing to these high levels of repeat play. The esports contest is managed centrally by Virtuix, meaning that operators don’t have to organise anything extra.
“We are thrilled to bring Omni Arena to a second Dave & Buster’s location in Texas,” says Virtuix founder and CEO, Jan Goetgeluk. “Data from the Austin location indicated high repeat play and customer satisfaction rates. We believe Omni Arena’s unique, active experience fits well with Dave & Buster’s target audience.”
Omni Arena at IAAPA Expo
Headquartered in Austin, Virtuix was founded in 2013. The company prides itself on being a pioneer of the ‘Active VR; category. To date, it has shipped over 3,000 Omni systems to more than 500 venues around the world. This also includes the Omni VR treadmill. Each comes supplied with Virtuix’s Omniverse esports platform.
Virtuix also recently announced a new partnership between Omni Arena and Hownd, a foot traffic generation platform which enables local businesses to appeal to new and returning visitors. This partnership will help to drive traffic to Omni Arena operators. Participating operators will also receive a free trial subscription.