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War of the Worlds immersive experience uses VR, AR and holograms

war of the worlds immersive experience

Live through the Martian invasion of 1898 with Jeff Wayne’s The War of the Worlds: The Immersive Experience, which uses immersive theatre, virtual reality (VR), augmented reality (AR), holograms, and more cutting-edge tech.

Created by theatre company Dotdotdot, the new attraction invites visitors to travel back in time to HG Wells’ Victorian England, and see Tom Brittney, Anna-Marie Wayne and Carrie Hope Fletcher up close in VR.

Guests will be immersed in the heart of the story from the moment they step inside the 22,000-square-foot multi-level site, open now in London.

Visit classic locations from The War of the Worlds

“You become part of the world that experienced the Martian invasion and lived to tell the tale; experiencing all the emotions in real time: the fear, the rush of adrenaline, the exhilaration, in a level of immersion you can only get when experiencing something that is truly live and immersive,” the website reads.

The first half of the experience, which lasts for 60 minutes, takes guests to classic locations from The War of the Worlds, where they’ll enjoy VR, AR, volumetric holograms, live actors, and state of the art technology – set to Jeff Wayne’s iconic score.

Sites included in the first half include the Observatory, Horsell Common, George’s House, Brave London, Carrie’s House, and Boat Ride.

Travel back in time to HG Wells’ Victorian England

war of the worlds immersive experience

Visitors are then taken to The Red Weed-themed bar, created exclusively by Jeff Wayne for the experience, for a 20 minute intermission.

The full experience lasts for 110 minutes. There is less information about the mysterious second half, which takes 30 minutes. The website simply asks: “Will you survive?”

As technology becomes increasingly integral in creating unique and memorable visitor experiences, Blooloop has predicted six attraction tech trends as ones to watch in 2019.

Volumetric holograms, live actors, and new tech

war of the worlds immersive experience

We’ve also highlighted five key VR experiences currently drawing the crowds, from virtual paragliding to an immersive Victorian Nightmare.

Images: Dotdotdot

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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