Skip to main content

Waterparks: Splash Kingdom Begins New Chapter of Family Entertainment Growth


Clearwater Waterpark Development, LLC, a family waterpark development company based in Ladera Ranch, CA, has entered a long-term lease with Aladdin Entertainment to take over control of Splash Kingdom Waterpark and Adventure Park in Redlands, CA. Clearwater’s team includes the very successful management team of the former Wild Rivers Waterpark in Irvine, CA.

Greg Briggs, the former General Manager of Wild Rivers for more than two decades, will lead the operations of Pharaoh’s. Greg states, "Splash Kingdom at Pharaoh’s is an intriguing property with tremendous growth potential and we are looking forward to applying our years of experience with Wild Rivers to take Splash Kingdom to the next level of fun, affordable family entertainment."

RelatedWaterparks: Neptune-Benson Acquires Lawson Aquatics Are Waterparks Set for an Evolutionary Leap? / Waterparks: The ProSlide SuperLOOP Goes Indoors at Kalahari Resort

Evan Gentry, President of Clearwater, added, "We are pleased to complete this transaction, and are committed to providing strong management, job opportunities, and a safe, fun environment to create a recreation experience which families throughout Southern California can enjoy."

As part of the comprehensive 2012 development plans for splash Kingdom, Clearwater is adding an all-new 16, 000 sq. ft. wave pool, a much needed Aquatic family attraction that will elevate Splash Kingdom to a premier regional waterpark facility.

Other improvements will include an additional large children’s water play and splash ground, increased park shade, lounge chairs, renovated in-park food and beverage facilities and a summer day camp will be put into motion.

Pharaoh’s was conceived and built in 1994 and opened in 1996 by Jim Braswell. The Inland Empire entertainment destination has seen over 5 million visitors since its opening day and has always been one of the top employers in San Bernardino county, employing over 500 team members each summer season.

"It has always been my vision to provide all families with a wholesome entertaining experience, and we’ve achieved just that, " stated Braswell. "I am very excited that the experienced operators of Clearwater, who share the same vision of family entertainment, will be at the helm for future growth of Pharaoh’s."

Splash Kingdom Waterpark features include The Tower of Kings: the world’s tallest waterslide structure housing eight of the very finest adult and family waterslides anywhere; The Riptide Surf Pool: a wave-rider surfing experience, recreating the perfect Southern California surf four-foot wave; The Nile River: a quarter-mile of endless lazy river flow that meanders around Fantasy Island, running through tunnels, waterfalls, and a 30-foot fountain; Fantasy Island: a water playground for youngsters, with geysers, water cannons, slides and a 20 foot high tipping bucket that dumps cool, refreshing water on your head; and The Activity Pool: with slides, net climb, lily pads, water cannons, water volleyball and more.

A variety of food & beverage locations are stationed throughout the park serving hamburgers, fries, hot dogs, chicken fingers, sausages, soft drinks and more. Specialty food outlets include Dip n Dots, ICEE Tropical Bar and a Beach hut.

Pharaoh’s also offers a fun park with Go-Karts, Bumper Boats and Miniature Golf, as well as an all new Fun Zone with an arcade and inflatable town the Upper Deck Sports Lounge.

Pharaoh’s Adventure Park is situated in the "Heart of the Inland Empire, " just off Interstate 10 (San Bernardino Freeway) at California Street in scenic Redlands, California.

For more information on 2012 season passes, park operating hours, schedule, prices and group rates for birthdays/events, call (909) 335-7275  or visit the website at

About Clearwater Waterpark Development

Clearwater Waterpark Development LLC, a premier family waterpark development company, was formed in 2005 when three waterpark industry experts and two successful developers joined together to build and operate a select group of waterparks in the Southwestern United States. The executive team possesses decades of experience in developing and operating profitable waterparks and working in public-private partnerships. The Company’s goal is to build and operate facilities that provide safe, fun and clean family entertainment. Beyond successfully designing and constructing world-class waterparks, the Company believes that long-term success comes through successfully operating waterparks in a way that benefits the local community and residents.
For more information about Clearwater Waterpark Development LLC, please visit

Contact Information Greg Briggs  909.335.7275     

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update