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Alton Towers to Offer Degree in Visitor Attraction and Resort Management

smiler roller coaster alton towers

Alton Towers theme park has teamed with Staffordshire University to offer a new degree course.

The new Foundation Degree in Visitor Attraction and Resort Management at Staffordshire University’s Business School will launch in September 2015 with 20 places available.  The course has been developed by the University in collaboration with Alton Towers.  Students will combine work experience with studying key aspects of the business including operations and commercial management; strategic management; health and safety; marketing and digital communications; financial and human resource management and customer service.

Commenting on the announcement Guy Brazier, HR Director for Alton Towers Resort, said that the new course would help the leisure industry to be taken more seriously as a career opportunity:

“We believe this course will offer students an amazing opportunity to develop their career potential to work in the leisure industry, which is an ever growing sector. 

“We’ve worked alongside Staffordshire University on a number of training and development projects in recent years, but this course is really the culmination of everything we’ve been aiming for.  It will give those that complete it a credible background that will make them far more attractive to prospective employers and of course we are hoping it will act as a catalyst for our own workforce to support our succession strategy.

“This is a huge step forward for us and we are eagerly anticipating our first delegation of students during our next season.  We have everything in place to support them on what will be a challenging experience and we are very confident that this course will quickly become a hugely popular one for the University.”

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