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blooloopLIVE London 2015: PEOPLE – Staff Engagement, Corporate Culture, Tweeting


Book now for blooloopLIVE London 2015 to hear our experts in the PEOPLE session sharing the secrets of effective staff engagement and impactful tweeting.

Whitewater west logo gold sponsor blooloopLIVEblooloopLIVE London 2015’s session on PEOPLE, sponsored by WhiteWater, will feature Tea Colaianni, Group HR Director Merlin Entertainments, and from Butlins, Mike Godolophin,  Head of Entertainment Bourne Leisure, and Drew Stevens- King, Head of Cultural Development.

In addition the session will include an in depth best practice seminar from actor/comedian/columnist/social media expert David Schneider on Twitter.

Eventbrite - blooloopLIVE London 2015

Tea Colaianni

Tea Colaianni Merlin HR blooloopLIVE

Tea Colaianni, Group Human Resources Director for Merlin Entertainments plc, joined the group in 2010 at a time when its dynamic growth was really accelerating.  She was responsible for synthesizing the essence of Merlin and its people into a unique set of values – The Merlin Way – which underline everything the business does.  In addition she restructured HR practices to be fit for purpose for Merlin’s new status as a publicly quoted company, and for its future development.  

A champion of gender diversity, Colaianni was named HR Director of the Year at the 2012 Personnel Today Awards.

Despite the pressures of Merlin’s supercharged growth, Tea and her team have continuously achieved exceptional levels of employee engagement across the Merlin business.  Merlin was ranked 15th in the Sunday Times Best Big Companies to Work for list 2015.

Tea will be sharing the secrets of engaging staff with a corporate vision at blooloopLIVE London 2015.

Mike Godolphin and Drew Stevens-King

Mike Godolphin Drew Stevens-King Butlins blooloopLIVE

Bourne Leisure is the largest operator of UK based holidays.  Amongst its portfolio of brands are Butlins, Haven and Warner.  Butlins is one of the largest providers of entertainment in the UK.  

Bourne Leisure was ranked 7th in the Sunday Times Best Big Companies to Work for list 2015.

As head of entertainment, Mike has commercial responsibility for all brands, with an overall budget in excess of £28 million. Bourne Leisure books over 5000 five thousand visiting artistes per annum.  Mike, as creative head for Butlins, also co-ordinates the development of over twenty production shows per annum and is the relationship holder for multiple licensed and partnership deals.  Butlins also operates sixty live music festivals a year, with over 400, 000 people attending. 

Drew has been integral in the development of the Butlins culture.  It is this cultural development that has underpinned the Butlins success story over the last 10 years – one of the most successful businesses in the leisure sector.  Many other Blue chip companies now engage Drew and the team to help coach and advise their leaders.

Mike and Drew will telling the story of Butlin’s cultural journey at blooloopLIVE London 2015.

David Schneider

David Schneider blooloopLIVE

Actor, writer and Twitter obsessive David Schneider has been helping brands and businesses develop new strategies to set them apart from the rest of the herd with his company That Lot, as well as leading Twitter masterclasses for organisations like the BBC and the Guardian.  At blooloopLIVE London 2015 he will share some insights into how to tweet with real impact and humour, how to get trending and use formats such as reactive listening and live-tweeting effectively.  

With some great take-home tips on tweeting, retweeting and engagement along with original formats and Twitter events, he'll give you plenty of ideas and inspiration to help your brand or business maximise your online influence.

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