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Dynamic Attractions’ parent company becomes Dynamic Technologies Group

Change marks new chapter for the company

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Dynamic's first Co-Venture opens this summer in Tennessee

Dynamic Attractions, a leading creator of cutting-edge theme park rides, is celebrating a range of upcoming projects, such as a new Flying Theater built for The Island in Pigeon Forge. While it has built more flying theatres than any other company, this is the first one that Dynamic fully created, including the theming, movie, queue and architecture, and is also the first one the company will co-own.

In addition to this, Dynamic Attractions has announced that its parent company, Empire Industries, has changed its name to Dynamic Technologies Group.

Empire Industries, a steel fabrication company with roots that date back to 1926, has now changed its name to Dynamic Technologies Group Inc., effective 1 March 2021. This change of name is thanks, in part, to Dynamic Attractions’ success with high-tech attractions for global theme park operators, such as Universal Studios and Disney.

Over the past few years, Empire Industries also branched out to create new businesses, Dynamic Entertainment and Dynamic Structures. Following the change, Dynamic Technologies Group has launched a new website and new digital media platforms, where information on all the company’s latest projects and innovations can be found.

Change reflects a commitment to innovation

Guy Nelson, Executive Chairman and CEO of Dynamic Technologies Group says, “The Name Change is reflective of many things, not the least of which is the strategic pivot the Company has been making towards creating and leveraging its proprietary technology.

“One of the Company’s core values is its commitment to innovation which has become a pre-requisite for success in the future. Over the past five years, the Company has invested over 500 person-years of engineering to develop its amusement ride technology, knowhow and intellectual property.

“This technology will be applicable in the global amusement park industry and has application in the location-based entertainment business sector, especially post-Covid as demand increases for world-class entertainment experiences. The Name Change is part of a natural evolution for the Company.”

Dynamic's SFX Coaster
Dynamic’s SFX Coaster has new coaster technology so that both the train and the track move

The change of name symbolizes several important strategic considerations and the timing coincides with the advancement and completion of many tactical initiatives, such as:

  • The flying theatre co-venture in the Smoky Mountains of Tennessee, which is scheduled to open in the summer of 2021. Dynamic Technologies Group has an option to purchase a 50% interest in this
  • Leveraging Dynamic Technologies Group’s proprietary IP and creative knowhow by pursuing co-ventures globally, a market niche that it believes will grow in a post-pandemic world
  • Creating and funding a long-term commitment to R&D, focusing the company’s multi-disciplinary engineering skills on diversified markets
  • Successfully completing the handover of Dynamic’s first special effects coaster in Abu Dhabi
  • Finalizing the successful completion and handover of ride systems in Osaka, Beijing, Kuala Lumpur, Los Angeles, and Doha, which will open once the pandemic subsides
  • Strengthening the Board by adding an American with 35 years of experience in the US capital markets

“It has been a very challenging time for virtually every company in the world as we manage our way through the pandemic, especially companies that produce products and deliver services that entertain guests out of the home like Dynamic,” says Nelson.

“This time was used to get closer to our customers, critically assess the Company’s incredibly valuable intangible assets and reorganize our employees in such a way as to capitalize on the tremendous opportunities that we have identified in a post-pandemic world.”

Last week, Dynamic Attractions announced that Jerry Pierson has been appointed to the role of President and COO of Dynamic Technologies Group Inc.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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