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Framestore announces three promotions within Immersive team


Framestore, the visual effects specialist, has announced that Eugénie von Tunzelmann has been appointed to a new role, Head of VFX, Attractions, and Lauren Anderson and Maximilian McNair McEwan will now Heather Kinal as Executive Producers. These are key appointments that strengthen the Immersive team’s wealth of experience, as the company continues to grow.

New Head of VFX

Von Tunzelmann returned to Framestore in January 2016, following 13 years in the Film VFX sector. During this time, she worked on several well-known movie projects, including as CG Supervisor on Interstellar and FX supervisor on Man of Steel. Since joining Framestore, von Tunzelmann has been a key member of the company’s Rides team, working on projects such as Jurassic World Adventure ride at Universal Studios Beijing and Jurassic World VelociCoaster at Universal’s Islands of Adventure in Orlando.

She has a Masters in Engineering and Computer Science and combines her skills in technology and science with creativity.

Executive Producers

Anderson also joined Framestore in 2016, initially overseeing projects within the Framestore Labs department, including the development and build of a unique brand studio for Ford within New York’s Oculus building at the World Trade Center. Since moving to the Immersive team, Anderson has worked on attractions for Lionsgate Entertainment World and now heading up production on design and installation for immersive museum projects, as well as an unannounced dark rides project.

Since joining Framestore in 2017, Maximilian McNair McEwan has been driving the delivery of immersive projects including attractions and experiences for Lionsgate Entertainment World, Universal Creative and Walt Disney Imagineering. Maximilian’s new role will see him continue to manage the production workflow within the Attractions team. He will also work on sales and strategy as the department grows. Previous to his role with Framestore, he worked on blockbuster titles including InterstellarThe Jungle Book, and War for the Planet of the Apes

“Together, Eugénie, Lauren, Max, and Heather have continued to excel in their roles, helping Framestore position itself firmly as a leader in the Immersive space,” says Lottie Cooper, Managing Director, Advertising, TV & Immersive. “As the team grows they will be at the forefront of advancing the department, taking on pioneering projects that are set to thrill audiences globally.”

Earlier this year, Framestore announced FUSE (Framestore Unreal Shot Engine), a new technology that allows it to produce a new film entirely using an innovative VFX pipeline built around Epic Games’ Unreal Engine.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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