Herschend Family Entertainment (HFE), the US’s largest family-owned theme park company, has secured a multi-year licensing deal for the rights for Rudolph the Red-Nosed Reindeer®.
Under the agreement with Character Arts, HFE will be able to develop new entertainment attractions based on Rudolph the Red-Nosed Reindeer® and his friends, including the Abominable Snow Monster, Clarice and the Island of Misfit Toys.
Adding Rudolph to attractions at HFE attractions which include Dollywood, Silver Dollar City, Stone Mountain Park, Wild Adventures, Newport and Adventure Aquariums, will bolster HFE’s position as a leader in family Christmas entertainment.
Jonathan Flom from Character Arts said, “It is readily apparent that HFE parks and aquariums place great emphasis on celebrating Christmas traditions and we believe they are the ideal place to develop new ways for families to experience the Rudolph Christmas tradition.”
HFE plans to roll out new Rudolph-themed attractions by Christmas 2013.
Anthony Esparza, senior vice president, guest experiences for HFE said, “For more than half a century, HFE has successfully created family-centric attractions and experiences which tell classic holiday stories such as A Christmas Carol, The Christmas Story and It’s a Wonderful Life in new ways. We’re thrilled to now bring Rudolph and his friends to life for our guests. Their appeal and story is universal. We’re eager to creatively expand their popularity using new media and environments.”