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Larry Howard New Director of Sales for Alcorn McBride


Larry Howard New Director of Sales for Alcorn McBride Alcorn McBride, the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, has promoted Larry Howard to the post of Director of Sales.

Howard, who has over 25 years’ experience in the industry has been with Alcorn McBride since 2010.

Alcorn McBride COO, Jeremy Scheinberg, said, “Larry has done a great job plotting our sales strategy for long-term growth.  By expanding our distributor network and corporate partnerships as well as our training initiatives, Larry has helped to introduce us to new customers, while strengthening relationships with the great customers we have worked with for years.”

Howard says, “I’m pleased to be a part of the company’s continued expansion and growth. I’m looking forward to working as Director of Sales as Alcorn McBride continues to move forward with new products, new distributors and new customers.  What drives me as well as the company is to continually find new opportunities both on the customer side and product side while maintaining our dependable and faithful current customers and our “go-to” products. Our recent new appointees of dealers and distributors along with several new product introductions have opened up new markets and territories. I am eager to watch these seeds grow the business we all strive for."


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