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Magic Memories Signs 5-Year Partnership Deal with Emaar Entertainment, Dubai


The Europe and Middle East division of tourism photography specialist, Magic Memories, has secured a new 5-year partnership deal with Dubai’s Emaar Entertainment.

Emaar is a leading operator of a range of attractions in the region including: The Dubai Aquarium & Underwater Zoo, KidZania, Dubai Ice Rink, SEGA Republic, Njoi and REEL Cinemas.

Magic Memories has been engaged to ‘bring its unique approach to leisure and tourism photography to produce a truly world class and unique engagement with guests’.

“We worked very closely with the management team at Emaar Entertainment, to introduce a new and exciting model of interacting and entertaining guests visiting The Dubai Mall, ” reports Ben Thomas, Magic Memories CEO for the EME region.

“With the use of high quality creative photography techniques and unique product design bundled with the Magic Memories hosted engagement model, this will enable guests to be fully integrated into the amazing branded attractions.

“The final result is a product customised to each brand and guest journey that encompasses their own personalised experience.”

Magic Memories, based in the UK, provides souvenir imaging for clients across the globe including ZSL London Zoo, LEGOland, Shrek’s Adventure, the Orlando Eye, Longleat and many more.

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