Merlin Entertainments has announced renowned marketer Craig Inglis as its first-ever chief marketing officer (CMO), effective 17 June.
Inglis, who has worked in leadership roles for brands like Virgin, John Lewis and Sage, brings a wealth of experience to Merlin.
He is known for leading an overhaul of John Lewis’ customer and marketing strategies, and most recently he has overseen global campaigns at Sage and driven transformation at The Entertainer group.
Additionally, Inglis is a fellow of the Marketing Academy and non-executive global chair of the Marketing Society.
Fiona Eastwood, chief operating officer for Merlin’s theme parks and Gateway attractions, said Inglis’ “visionary leadership and strategic prowess will be instrumental in redefining how we connect and communicate with our guests worldwide”.
“The role will be integral as we redefine our own Merlin brand as well as the brands we bring to life in our attractions,” she added.
“Craig understands the power of consumer engagement and I know he will challenge, drive, and revolutionise how we market and advertise to our guests in the future.”
As Merlin’s inaugural chief marketing officer, Inglis will work to increase the company’s global brand presence and drive guest engagement across Merlin’s attractions.
Inglis said, “With a purpose to create joy, connections, and memories, this was an easy decision to make in taking up such an exciting role at a true global leader in branded entertainment.
New CMO to increase brand presence
“Merlin’s commitment to innovation aligns perfectly with my own passion for harnessing creativity to reimagine brands.
“Together, we will push boundaries, challenge conventions, and create experiences that captivate the hearts and minds of our guests and audiences around the world.”
Inglis is the last appointment to complete Merlin’s full executive line-up under CEO Scott O’Neil.
Earlier this month, Merlin confirmed that the London Eye will be a permanent attraction on the city’s South Bank.
Images courtesy of Merlin
