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Picsolve launches game-changing digital platform using facial recognition

Picsolve rounds off bumper year with release of game-changing digital platform

Leading image capture specialist, Picsolve has launched a new digital platform featuring biometric technology that aims to transform content creation, collation and distribution for visitor destinations.

The use of facial recognition enables content created by Picsolve at an attraction to be identified and organised and then presented to guests as a personalised digital album.

Guests have the option to purchase the images immediately and can instantly share them on social media. Or, the content can be saved for them to buy and share at a later date.

Guests are automatically identified at multiple content creation points

Visitors begin the process by selecting an image of themselves from an existing photo or selfie upload. If they opt in, during the rest of their visit Picsolve’s advanced association technology identifies them at multiple content creation points using facial recognition.

The cloud-based, scalable and secure technology organises the resulting images which can then be accessed via an integrated interface, app or website.

The service is compatible with a range of formats including video, photo and sound files and can link content created by multiple processes across a destination. These include advanced ride capture, roaming photographers, queue-line green screen experiences, and even its patented video Experience Wall.

“We are constantly exploring how we can expand the Picsolve proposition into new sectors and are always looking for exciting new ways consumers can capture, collect and share digital moments around the world,” notes David Hockley, Interim CEO at Picsolve.

This latest innovation comes at the close of a bumper year for the company. Continued expansion and the acquisition of US market-leader, Freeze Frame, has enabled Picsolve to double the size of its US business. Funds have also been ploughed into Picsolve’s R&D department and will help drive expansion further in the US and Asia Pacific. The company is is also actively looking to increase its presence in new sectors, such as luxury resorts, casinos and stadia.

“This exceptional period of growth, innovation and investment marks another incredible moment in Picsolve’s history,” adds Hockley.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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