Interactive Photo Studio from Picsolve opens at CBeebies Land, Alton Towers Resort
Picsolve, the leading image capture partner for the leisure and entertainment industry, has opened a new interactive photo studio in CBeebies Land at Alton Towers Resort. With over 500 installations worldwide, Picsolve captures over 100 million amazing moments every year.
The Photo Studio incorporates Picsolve’s cutting edge GSX photo solution to deliver an immersive experience, creating unique photo memories for children with their favourite CBeebies characters.
The CBeebies Land ‘Photo Studio’ offers children an interactive experience to create a photo memory with six of their favourite CBeebies characters including including ‘Postman Pat’, ‘In the Night Garden’, ‘Something Special’, ‘Charlie & Lola’, ‘Mike the Knight’ and ‘Mr Bloom’. Visitors can choose to purchase a set of six or just one favourite photo.
Picsolve have used their award winning green screen technology as well as props to immerse children in scenes from their favourite TV shows for the photos.
Commenting on the project, Oliver Biddles, Picsolve Global Retail Marketing Manager, says, “Producing this project with the BBC Worldwide and Alton Towers Resort from concept to execution has been amazing. It has allowed us to be really creative with our customer journey whilst working with some of the strongest characters in the children’s market today.
Biddles and his team have small children themselves which he says was very useful: “We were able to understand the importance of how we connected with the audience directly to deliver an unforgettable experience by being as interactive as we could be throughout”
Picsolve’s retail integration means that guests can access their images immediately at the end of the attraction. In addition a free download code allows them to access their images through Picsolve’s digital platform via the web, mobile or app and share their special photo memories on social media with family and friends.
Rupert Hough, Head of Games and Photography for Merlin Entertainments Group, said, “Another seamless installation for the Picsolve team that will ensure we give our guests not just a photo but an experience engaging guests with the characters from CBeebies.”