The Plopsa Group, in partnership with Momentum Capital and Holiday Park Kownaty, is creating its first theme park in Poland.
Majaland is being themed around the Studio 100 characters Maya the Bee, Vic the Viking and Heidi which have proved a hit with Polish children.
The feature film, Maya the Bee Movie: First Flight, was rolled out in movie theatres across the country and the children’s TV series featuring the same characters is also very popular.
“Two new Studio 100 movies will be launched in 2018, namely the second Maya feature film and a movie about Vic the Viking. ‘Heidi’ will also soon be beaming into Polish living rooms when the series is shown for the first time on Polish television, ” reported Daniel Heinst, Director of Majaland Poland.
Steve van den Kerkhof, CEO of the Plopsa Group, said the new venture was in line with the company's growth targets:
“Majaland will be part of Studio 100 and Plopsa’s total entertainment formula and comparable to the zones developed within the existing Plopsa theme parks. The new theme park will let children and their parents experience an unforgettable adventure.”
The foundation stone was laid jointly by Mayor Ryszard Stanulewicz of Torzym, the municipality where Holiday Park Kownaty is located, Steve van den Kerkhof, the CEO of Momentum Capital, Martijn van Rheenen and two local youngsters.
Majaland, slated to open in December 2017, will occupy 10 hectares and expects to welcome 300, 000 guests a year.