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Local Measure’s new Salesforce app delivers deeper customer engagement

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Local Measure Product suite

Local Measure, a leading location-based intelligence platform for hospitality, tourism and retail, has launched a new app on the Salesforce AppExchange.

The Local Measure integration allows businesses to connect to customers via their social media accounts while they’re on-site. This means venues can instantly engage with customers in a more personalised and meaningful way.

Other benefits include real time location context, giving LBEs a more detailed view of the customer and their activity and interaction with each location.

Local Measure connects with the venue’s wireless products to offer a social splash screen inviting users to sign onto venue Wi-Fi. Once installed, the sign-on data, along with the customer profile, integrates directly into the customer contact on Salesforce.

The Local Measure app employs the same components as the Salesforce apps. This ensures an elegant, streamlined user interface that brings Local Measure’s functionality in line with the Salesforce dashboard.

A significant step for service-focused industries

“Local Measure’s integration with Salesforce is a significant step forward for service-focused industries,” states Jonathan Barouch, CEO at Local Measure.

“It is our common goal to provide rich, relevant customer data in real time, and Local Measure is at the forefront of doing just that for the in-venue or in-store phase of the customer journey.”

Venues can connect the social profiles of their customers while they’re on-site to existing customer contacts or leads within the app. This means staff can quickly and easily engage with customers through their social media accounts.

“We are happy to welcome Local Measure onto the AppExchange, as they provide customers with exciting new ways to create richer, personalised customer experiences within the hospitality, tourism and retail sectors,” adds Mike Wolff, SVP, ISV Sales, Salesforce.

“The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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