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SeaWorld Orlando Considers Virtual Reality to Enhance Live Animal Experience

SeaWorld Orlando Considers Virtual Reality to Enhance Live Animal Collection

With a VR coaster in the offing, SeaWorld Orlando is looking to virtual reality to enhance the visitor experience of its live animals.

The park is transforming its Kraken coaster into an undersea VR thrill ride this summer.  The technology is seen as a way to reduce capital expenditure by refreshing rides with new media content.

SeaWorld is also exploring how to use VR with its live animals to allow visitors to gain a better understanding of their natural behaviour.  Chief Executive Officer, Joel Manby, said in a call with analysts that VR technology enables virtual experiences for visitors that are not possible in the real world.

He added that the company would monitor and learn from both applications of VR technology.

Image courtesy SeaWorld Orlando

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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