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SimEx-Iwerks Entertainment Sign Licensing Agreement with Warner Bros. Consumer Products


SimEx-Iwerks Entertainment, specialists in designing, building and operating special F/X driven cinematic attractions that feature blockbuster content from the world’s major film studios, have finalized a licensing agreement for the development and distribution of blockbuster 4-D content with Warner Bros. Consumer Products.

SimEx-Iwerks has a long-standing relationship with Warner Bros. Consumer Products, dating from the The Funtastic World of Hanna-Barbera motion simulator experience in 2005, which was strengthened by The Polar Express 4-D Experience in 2008, their most successful film to date.  

Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Warner Bros. Consumer Products is excited to expand on its strong relationship with SimEx-Iwerks through this new partnership which will offer fans around the world the chance to engage with Warner Bros. films and television shows in an innovative and fully immersive 4D entertainment experience, ” 

SimEx-Iwerks Entertainment has developed the largest 4-D Experience and motion film library in the business and will now add to this exclusive titles from Warner Bros.’ films and select television shows

Mike Frueh, Senior Vice President, Licensing & Distribution for  SimEx-Iwerks Entertainment said, “This unique agreement provides us with a growing list of Warner Bros.’ feature films and television shows which we can convert to incredible 4-D Experiences.  We distribute content to over 150 venues in more than 30 countries and our clients expect the very best brands in their theaters.”

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