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Six Flags to rebrand Darien Lake and Wet & Wild Splashtown and Phoenix

tantrum roller coaster at darien lake park supplied by ride entetainment

Six Flags has announced that it intends to rebrand Darien Lake, Wet & Wild Splashtown and Wet & Wild Phoenix as Six Flags parks.

The parks were acquired from EPR Properties last year.

In a statement Senior Vice President of US Park Operations, Tom Iven, said: “The Six Flags brand is recognized throughout the world as an industry leader in creating innovative, groundbreaking experiences for guests of all ages.

“We are proud to have these incredible parks bear the Six Flags name and we are making major investments in all three properties with record-breaking attractions and extensive upgrades including new theming, paint treatments and branded signage, along with updates to restaurant and retail locations. Additionally, Members and Season Pass Holders will have free, unlimited visits to these parks and Six Flags theme parks throughout North America.”

New attractions and updates are planned for each park.

Six Flags Darien Lake

Six Flags Darien Lake will debut Six Flags SkyScreamer

At 242 ft the swing ride will be the tallest attraction in the state of New York, spnning 32 guests around at 35 miles per hour.

Six Flags Hurricane Harbor Splashtown

Six Flags Hurricane Harbor Splashtown will introduce the Wahoo Wave. This six-story water slide sends four riders into near vertical motion as they experience extended hang times and zero g-forces. Riders plunge 30 feet straight down before sweeping across the top of a massive waterfall, then descending into a refreshing pool below.

Six Flags Hurricane Harbor Phoenix

Six Flags Hurricane Harbor Phoenix will have new Caribbean theming and updated dining facilities.

Six Flags Great Escape Resort

Six Flags Great Escape Resort will rebrand its outdoor waterpark as Hurricane Harbor. Two new family attractions are planned for 2019: Bucket Blasters (a water gun battle ride) and and Shipwreck Cove (an activity pool with interactive elements).

Six Flags has pursued a strategy of acquisition to expand in North America.

Last week it was announced that plans for Six Flags Dubai are on hold.

Image: Six Flags Darien Lake

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