Danish software developer, Mobaro Park, has announced a strategic alliance with theme park safety expert, David Bromilow.
Bromilow, who has forty years’ worth of experience managing safety, maintenance and operations in major attractions, is on a mission to help digitalise and streamline procedures and routine programmes to improve efficiency across the industry.
He has chosen to collaborate with Mobaro Park who specialise in cloud-based checklist and reporting technology and share his commitment to an industry-wide shift towards digitalisation.
Bromilow explains: “I’ve been in the business long enough to pinpoint a common headache: Who is doing what, when, and are they doing it right? There are numerous benefits to utilising these programmes and devices including available ride data and support information at the sharp end and also efficiencies to be made if we start centralising, digitalising and smartening up the way we do things in the industry.”
Bromilow began his career in the leisure industry as a 17-year old apprentice mechanical engineer at Blackpool Pleasure Beach, which fired his enthusiasm for safety, maintenance and operations management. His career has taken him to the US, through independent consultancy, via the UK insurance business, reaching his most recent role as the general manager of park operations at one of the UK’s leading theme parks. David Bromilow is also on a number of industry boards, including the Safety & Engineering Committee of the International Association of Amusement Parks and Attractions (IAAPA).
“We feel very fortunate to have entered into an alliance with David, ” comments Jens Holm-Møller, Director and Co-founder, Mobaro Park. “We couldn’t have found a more suitable and knowledgeable candidate for supporting our concept of mobile operations management. Having a well-known and respected industry expert like David on board is a major asset for both Mobaro Park as well as current and future clients alike.”
The partnership takes effect this autumn. The primary goal is for Bromilow and Mobaro Park to further qualify and distribute the mobile solution, but also to collaborate on recommending global standards for safety and maintenance procedures in the amusement and theme park industry.
“I fully aim to have my colleagues across the globe realise the sheer advantages of converting workflows to digits, ” adds Bromilow.