Turner Classic Movies (TCM) have announced a new strategic partnership with Walt Disney World Resort and The Walt Disney Studios.
TCM are set to curate a refresh of the pre-show and finale for "The Great Movie Ride" Attraction at Disney's Hollywood Studios, due for completion in Spring 2015.
The project will include new digital movie posters and pre-ride video for the queue line; a new montage of classic movie moments for the finale and a classic movie themed photo opportunity at the end of the ride. In addition TCM’s branding will be featured throughout the attraction.
TCM will also launch Treasures from the Disney Vault starting December 21st at 8 pm. Treasures from the Disney Vault will be a showcase of classic Disney features, animated films, documentaries and special TV episodes.
Commenting on the announcement, Jennifer Dorian, general manager of TCM, said, "At TCM, it's our mission to share and celebrate the greatest films of all time. Disney provides the perfect relationship through which we can share the magic of the movies with every generation, not only through an amazing new showcase on TCM, but also through newly refreshed components of 'The Great Movie Ride' Attraction at Disney's Hollywood Studios."
Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants, added, "We are looking forward to this collaboration, which complements Disney's commitment to telling great stories and immersing our guests in family entertainment. Through this alliance, we are able to share more classic Disney stories with TCM audiences, while further enhancing the guest experience by showcasing TCM content and talent."
