The Hettema Group is pleased to announce Lisa Gayle Welch has joined the creative design team as director of marketing and business development. With an award-winning staff of veteran designers, architects and creative artists, The Hettema Group creates stellar immersive experiences fueled by the power of storytelling. Recent projects include showcase attractions for theme parks, major museums, visitor centers, world expos and resort destinations.
“We’re delighted Lisa has joined our team as we celebrate our 10th anniversary, ” said Phil Hettema, President and Creative Executive, The Hettema Group. “She has an impressive track record in the industry, and will be a tour de force ensuring the continued growth of our company, strengthening client relations and overseeing strategic marketing efforts.”
Previously, Welch (right) served as a producer for Walt Disney Imagineering R&D, where she was responsible for producing new in-park role playing experiences and online/mobile projects for Walt Disney World. As director of marketing for Hyper Entertainment, in both London and Los Angeles offices, Welch created and implemented sponsorship strategies, marketing and business development for a variety of international projects including Capitol Records, FerrariWorld Abu Dhabi, Abbey Road Studios, Shakespeare’s Globe Theatre and more. Welch also held management positions with Vertex Productions, Sony Corporation of America, and Iwerks Entertainment.
“This is an exciting time to be joining The Hettema Group. The creative design team has an amazing story to share, ” said Welch. “The Hettema Group brings magic, a sense of wonder and the ‘wow factor’ to every project.” Welch received a B.A. degree in Theater Arts from the University of California, Santa Barbara.
The Hettema Group is renowned for creative design, production and architecture for the world of experiential entertainment. Celebrating ten years of creating award-winning immersive experiences fueled by storytelling, the design team has an established track record worldwide. Caesars Entertainment Corp. recently selected The Hettema Group to design the world’s largest observation wheel, destined to become an iconic international landmark in Las Vegas. Led by industry veteran Phil Hettema, the firm spearheaded creative design and production of the USA Pavilion experience for the World Expo 2012 in Yeosu, South Korea. Acclaimed projects also include the immersive 4-D, multi-media experience, “Beyond All Boundaries” for the National World War II Museum, narrated by Executive Producer Tom Hanks. The Hettema Group was selected as designer and project manager for The Malaysia Truly Asia Center [MTAC], in Kuala Lumpur; and created the master plan for the Sanrio-owned Hello Kitty Park in Anji, China, set to open in 2014.