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Theme Parks: Lo-Q wins further contract at Merlin Entertainments German site


Lo-Q (LON:LOQ), the provider of virtual queueing solutions, has won a contract to install its system at a theme park in Germany.

RelatedLo-Q company profile / Going for Growth with Lo-Q CEO Tom BurnetLo-Q’s New Technology Allows Water Park Patrons to Reserve Ride Times / Merlin Entertainments’ John Jakobsen on the Rise and Rise of Legoland

The three year contract will see the firm’s Q-bot electronic queue management system installed at LEGOLAND Deutschland in time for the attraction’s opening on March 30 this year.

The agreement follows the success of the company’s systems at two other Merlin Entertainment sites – LEGOLAND Windsor in the UK and Heide Park, also in Germany.

Lo-Q chief executive Tom Burnet (left) said in a statement: "We are delighted that Merlin Entertainments Group has agreed to install yet another Q-bot system in one of its most exciting parks.

"For us, this decision marks another important vote of confidence in the value and capability of our technology. Adding LEGOLAND Deutschland to our park portfolio further strengthens our presence in the European theme park arena and we look forward to building on this renewed strength in the coming months."

The Q-bot is a hand-held device which allows visitors to reserve their time on a ride without having to physically stand in the queue, something which has great appeal to LEGOLAND’s very young visitors. This innovative product enables park operators to maximise the revenue they can generate at their parks, freeing up visitors to enjoy other attractions, eat at one of the many restaurants and use other services rather than standing in line.

Q-bot is a handheld device that allows theme park visitors to queue virtually. After making a reservation, the system registers that person or group into a virtual queue.

Guests are informed via the Q-bot’s display, and with a beep and vibration, that their ride is ready, while the device can also inform users of a ride’s breakdown and allow rescheduling of reservations.

LEGOLAND Deutschland is one of Germany’s most popular family  parks and is constructed from more than 55 million LEGO bricks and is targeted at families with young children. 

Today’s contract win comes just weeks after the firm revealed it was teaming up with MasterCard for its latest innovation.

The pair is to develop a new contactless payment device that combines the card giant’s PayPass payments technology with Lo-Q’s software.

Once developed, they will then promote the combined product to theme parks, water parks and other attractions.

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