Theme park stories

Over the past 39 years, Sally Corporation has grown from an animatronic specialist into one of the world’s leading creators of dark rides and attractions. Credited with the birth of the interactive (shooting game) dark ride, the launch of Justice League: Battle for Metropolis signalled the company’s paradigm shift into mixed media attractions. Blooloop spoke […]

Since 1999, Merlin Entertainments has been working its magic on the attractions industry, achieving meteoric growth with a lean corporate structure to become the second largest attractions company in the world after Disney. Currently operating in 23 countries, with a growing presence in Asia, Merlin’s smart, focussed leadership and entrepreneurial culture, coupled with strategically astute […]

Virtual reality (VR), arguably the ultimate expression of the immersive experience, is about to go mass-market. The advent of Sony Playstation VR will put technology that was once the preserve of developers and committed enthusiasts into the hands of the consumer. And, just as the ubiquitous smartphone has changed how theme parks operate, so it […]

As human beings we are hardwired to respond to the natural environment.  Designers from PGAV Destinations share their favourite inspirations from the natural world. The relationship between nature and destinations is easy to forget when we spend so much of our time inside climate-controlled buildings, staring at screens. Former Microsoft research fellow Alex Soojung-Kim Pang […]

Omnico launches first Theme Park Barometer questioning visitor interactions of guests in the US, UK and China and their expectations for the future.

CEO Chris Deere on his strategy for success at New Zealand's award-winning park.

How the world’s biggest regional theme park company is conquering new, dynamic markets.

On a heady week in Barcelona